Innovative Marketing and Consumer Behavior: A Systematic Literature Review
نویسندگان
چکیده
Purpose: The study was done for the purpose of reviewing existing systematic literature on innovative marketing and how it is impacting behavior consumer. Also, this sheds light trends innovation in choice consumer their behavior. Methodology: Top peer reviewed published articles were conducted. A comprehensive strategy searching database from Google Scholar applied journal between 1960–2020 selected. Findings: Initially innovation, marketing, accessed which are top journals. Research Limitations: Only top-ranking articles, ABDC Journal taken (A A* review A, A*, B C category only rest study).
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ژورنال
عنوان ژورنال: Samvad
سال: 2022
ISSN: ['2249-1880', '2348-5329']
DOI: https://doi.org/10.53739/samvad/2021/v23/165188